Privacy Policy

Social Undertone turns the public comments on a creator’s Instagram and TikTok posts into audience reports. This policy explains what personal information we handle, why, who helps us handle it, how long we keep it, and the choices you have. It covers socialundertone.com and the Social Undertone service.

The service is run by GLOW Interactive, Inc. (doing business as Social Undertone), 333 Hudson St, Suite 304, New York, NY 10013, USA (“we”, “us”). We are the controller of the personal information described here. Questions or requests: support@socialundertone.com.

The short version

• We collect what we need to run your account and your reports: your email address, the reports you run, your purchases and basic security logs.
• Reports are built only from public posts and comments. We don’t access private accounts or messages.
• We don’t sell personal information or use it to train AI models. We do measure our own ads on Instagram and Facebook with Meta’s tools, and you can opt out.
• Card payments are handled by our payment processor. We never see or store your card number.
• You can delete your account and reports at any time, and anyone who appears in a report can ask us to remove them.

What we collect

Your account

Your email address, which you use to sign in with a one-time link (there are no passwords), and your account’s report credits and history.

The reports you run

The Instagram and TikTok handles you enter, the reports we produce for you, and whether you’ve turned on a report’s share link.

Purchases

What you bought, the amount, the currency and the payment reference. Payments are processed by our payment processor, which collects your card details directly; we never receive or store full card numbers.

Messages

If you contact us (for example through the contact form), your name, email address and message.

Security and technical information

Your IP address and basic browser signals, which we use to keep the service secure: to detect automated abuse (bots), limit how often actions can be repeated, and investigate problems. Our hosting provider also keeps short-lived request logs.

Analytics

With Google Analytics we measure how the site is used: pages visited and actions such as starting a report or making a purchase, identified by a random analytics ID stored in a cookie. We don’t send your name or email address to Google Analytics. Visitors in the European Economic Area, the UK and Switzerland are asked for consent first, and analytics doesn’t run unless they agree.

Advertising measurement

We advertise Social Undertone on Instagram and Facebook and use Meta’s tools (the Meta Pixel and Conversions API) to see which ads lead to visits, sign-ups and purchases. When you visit our public pages, create an account or buy reports, we share with Meta: the page and the action (for example “sign-up” or “purchase” and its amount), your IP address and browser details, Meta’s cookie identifiers, and a hashed (scrambled) version of your email address and account ID that Meta uses to match the action to an ad. We don’t share the handles you look up, your reports or your messages, and we don’t use Meta on report pages or shared report links. Meta also uses this information under its own privacy policy. Visitors in the European Economic Area, the UK and Switzerland are asked for consent first. Elsewhere you can opt out at any time with “Do not share my info” at the bottom of every page, and we also honor your browser’s Global Privacy Control signal.

Referrals

Some people find us through a partner, such as a creator or an agency, who earns a commission when the people they refer buy reports. If you arrive through a partner’s link, a cookie on our site records the referral with a random ID for 60 days. If you buy reports in that time, the referral is attached to your payment, and our referral-tracking provider records the purchase (your email address and the amount, from our payment processor) so the partner can be paid. Partners see their referrals and commissions, not the handles you look up or your reports. Visitors in the European Economic Area, the UK and Switzerland are asked for consent first.

Public social media data in reports

When you run a report, we collect publicly available information from the creator’s public Instagram and TikTok accounts: profile details (name, handle, follower count, profile photo), public posts, and the public comments on them, including each commenter’s public handle, the comment text and its like count. We obtain this through a provider of public social media data. We don’t access private accounts, direct messages or anything behind a login.

How we use it

• To provide the service: sign you in, run and store your reports, share them when you ask, and keep track of your credits.
• To analyze comments: AI models read each public comment to score things like sentiment and credibility, and to write a report’s short summary. These results are estimates and can be wrong.
• To process payments and keep the records we’re required to keep.
• To email you about your account and reports (sign-in links, “your report is ready”). We don’t send marketing emails without your permission.
• To keep the service secure and prevent abuse, such as bots and repeated sign-ups to collect free reports.
• To understand and improve the service through analytics.
• To measure and improve our own advertising on Instagram and Facebook.
• To pay partners who refer customers to us.
• To answer your messages and provide support.
• To comply with the law and protect our rights.

We don’t sell personal information or use it to train AI models. We share limited information with Meta to measure our ads, as described above.

Legal bases (EEA, UK and Switzerland)

• Contract: running your account, reports and purchases.
• Legitimate interests: keeping the service secure, improving it, and analyzing publicly available comments to produce reports. We limit this to public data and give people who appear in reports a simple way to object.
• Consent: analytics, advertising and referral cookies, and sharing with Meta to measure our ads. You can withdraw it at any time.
• Legal obligation: keeping payment and tax records.

Who we share it with

We use trusted service providers who process personal information on our behalf, under contracts that limit how they can use it:

• Website hosting and file storage
• Database and account sign-in
• Email delivery
• Payment processing
• Website analytics (Google Analytics)
• Advertising measurement (Meta)
• Referral tracking for our partner program
• Public social media data collection
• AI models that analyze comments and write summaries

You can ask us for the names of these providers at support@socialundertone.com.

We also share information when you choose to: a report with its share link turned on can be viewed by anyone who has the link. And we may disclose information if the law requires it, to protect people’s safety or our rights, or as part of a merger or sale of the business (in which case this policy would continue to apply).

International transfers

We’re based in the United States, and our service providers may process information in the US and other countries. When we transfer personal information from the EEA, the UK or Switzerland, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses.

How long we keep it

• Your account and reports: until you delete them, or your account.
• Backups: deleted data can remain in backups for up to 30 days (report files) or 7 days (our database) before it’s removed.
• Security logs with IP addresses: 90 days.
• Messages to us: 2 years.
• Payment records: as long as tax and accounting laws require.
• Analytics: up to 14 months, under our Google Analytics settings.

Your rights and choices

Depending on where you live, you can ask to:

• access the personal information we have about you, or get a copy of it;
• correct it;
• delete it (you can also delete your account yourself from My reports);
• object to or restrict how we use it;
• withdraw consent, such as for analytics or advertising cookies, or opt out of sharing with Meta.

Email support@socialundertone.com and we’ll respond within 30 days. We may need to confirm your identity first, usually by replying from the email address on your account. We won’t treat you differently for using these rights. If you’re in the EEA, the UK or Switzerland, you can also complain to your local data protection authority.

California and other US state residents: you have the rights to know, delete and correct the personal information we hold about you. We don’t sell personal information for money. Using Meta’s advertising tools may count as “sharing” personal information for cross-context behavioral advertising under California law. You can opt out with “Do not share my info” at the bottom of every page, and we treat a Global Privacy Control signal from your browser as an opt-out.

If you appear in a report

Reports include public comments, and the public handles of the people who wrote them, from the creator’s posts. If you’re a commenter or a creator and want your comments or profile removed from a report, or object to your public comments being analyzed, email support@socialundertone.com with your handle and, if you have it, a link to the report. We’ll remove or redact your information and, where we can, stop including it in future reports.

Cookies

• Essential cookies keep you signed in and protect the site from abuse. The site doesn’t work without them.
• Analytics cookies (Google Analytics, named _ga and _ga_…) measure how the site is used. In the EEA, the UK and Switzerland they’re set only if you agree.
• Advertising cookies (Meta, named _fbp and _fbc) let Meta tell which visits and purchases came from our ads. In the EEA, the UK and Switzerland they’re set only if you agree; elsewhere they’re off if you choose “Do not share my info” or your browser sends Global Privacy Control.
• Referral cookies record which partner’s link brought you, so they can be credited if you buy, and last 60 days. In the EEA, the UK and Switzerland they’re set only if you agree.

Security

We protect information with encryption in transit, private storage, access controls and limited staff access. No system is perfectly secure, but we work to protect your information and will notify you and the authorities of a breach where the law requires.

Age

Social Undertone is for people 18 and older. We don’t knowingly collect information from anyone under 18; if we learn we have, we’ll delete it.

Changes to this policy

We’ll post any changes on this page and update the date at the top. If the changes are significant, we’ll also let you know by email or with a notice on the site before they take effect.

Contact

GLOW Interactive, Inc. (doing business as Social Undertone)
333 Hudson St, Suite 304, New York, NY 10013, USA
support@socialundertone.com