Terms of Service

These terms are an agreement between you and GLOW Interactive, Inc. (doing business as Social Undertone) (“Social Undertone”, “we”, “us”) for using socialundertone.com and the Social Undertone service. By creating an account, running a report or making a purchase, you agree to them. Please also read our Privacy Policy, which explains how we handle personal information.

1. Who can use Social Undertone

You must be at least 18 and able to form a binding contract. If you use the service for a company or other organization, you confirm you’re authorized to accept these terms for it, and “you” includes that organization.

2. What the service does

Social Undertone reads the public comments on a creator’s public Instagram and TikTok posts and turns them into an audience report. Comments are analyzed by AI models, and each report’s written summary is produced by an AI model.

Reports are estimates, not facts or guarantees. They depend on what’s publicly available, on which comments are read, and on automated analysis that can misread sarcasm, slang or context. Use them as one input among others, not as the sole basis for important decisions.

Social Undertone isn’t affiliated with, endorsed by or sponsored by Instagram, TikTok, Meta or ByteDance. Their names are used only to describe where public data comes from.

3. Your account

You sign in with a one-time link sent to your email. Keep access to your email secure; you’re responsible for activity on your account. Use one account per person: creating extra accounts to collect more free reports isn’t allowed.

4. Reports and credits

• Each report uses one report credit. New accounts receive 3 free reports while we offer them; you can also buy full reports.
• A free report reads about 300 comments from the last 30 days. A full report reads up to 3,000 comments from the last 90 days. If an account hasn’t posted in that time, we may read its most recent posts instead, and the report says so.
• Credits don’t expire, have no cash value, and can’t be transferred or resold.
• If a report can’t be completed, its credit is returned to your account automatically.
• We may change what reports include over time. Changes won’t reduce what a credit you’ve already bought covers.

5. Purchases and payment

Prices are shown on the site in US dollars at the time you buy. Payment is processed by our payment processor, and by paying you also agree to its terms. We may change prices for future purchases; changes don’t affect credits you’ve already bought.

Prices don’t include sales tax. Where we’re required to collect it (currently New York), it’s calculated from your billing address and added at checkout, and shown before you pay.

6. Refunds

• Unused reports: you can get a full refund for purchased reports you haven’t used, within 14 days of purchase. Email support@socialundertone.com from your account’s email address. For a 5-report pack, unused reports are refunded pro rata (for example, 3 unused of 5).
• Used reports aren’t refundable, except where the law requires otherwise.
• Failed reports return their credit automatically, as described above.

Refunds go back to the original payment method, and the refunded credits are removed from your account.

If you live in the European Union or the UK, you have a legal right to cancel a digital purchase within 14 days. By running a report with a purchased credit, you ask us to provide it immediately and acknowledge that you lose the right to cancel for that report. Unused credits stay refundable within the 14 days as described above.

7. Acceptable use

You agree not to:

• use Social Undertone, or any report, to harass, stalk, threaten, shame or discriminate against anyone, including the commenters shown in reports;
• use reports to make decisions about an individual’s eligibility for employment, credit, housing, insurance or similar purposes (reports are not consumer reports);
• try to access private information, other people’s accounts or reports, or data you aren’t entitled to;
• scrape, copy at scale or resell the service or its data, or use bots or automation to access it;
• get around limits, security measures or the free-report rules, or interfere with the service;
• break any law or anyone else’s rights, or help someone else do so.

8. Using and sharing your reports

You may use your reports for your own personal or business purposes, and share them with a share link or as a PDF. You’re responsible for how you share and use them. Reports include public comments written by other people: don’t use them to contact, target or expose individual commenters. Anyone with a report’s share link can view it until you turn the link off.

9. Our rights

We own Social Undertone, its software, design and brand. We give you a limited, non-exclusive, non-transferable right to use the service under these terms. If you send us feedback or ideas, we may use them without any obligation to you.

10. Third-party services

The service relies on third parties, including the platforms the public data comes from and providers of hosting, payments and AI. We aren’t responsible for their services, and changes on their side (for example, a platform limiting access to public data) can affect what reports can include.

11. Disclaimers

To the extent the law allows, the service and reports are provided “as is” and “as available”, without warranties of any kind, including accuracy, completeness, fitness for a particular purpose and non-infringement. We don’t guarantee the service will be uninterrupted or error-free.

12. Limitation of liability

To the extent the law allows, we won’t be liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill. Our total liability for any claim relating to the service is limited to the amount you paid us in the 12 months before the claim. Nothing in these terms limits liability that can’t be limited by law.

13. Indemnity

If you misuse the service or break these terms and someone brings a claim against us as a result, you agree to cover our reasonable costs and losses, to the extent the law allows.

14. Ending your use

You can stop using Social Undertone and delete your account at any time. We may suspend or close accounts that break these terms or put the service or others at risk; purchased credits on an account closed for misuse aren’t refunded. If we discontinue the service, we’ll refund credits you bought and haven’t used.

15. Changes to these terms

We may update these terms. We’ll post the new version here with a new date and, for significant changes, tell you by email or on the site before they take effect. Continuing to use the service after that means you accept the updated terms.

16. Governing law

These terms are governed by the laws of the State of New York, without regard to its conflict-of-law rules. Disputes will be decided by the state or federal courts located in New York County, New York, and you and we agree to their jurisdiction. If you’re a consumer in the EU or UK, you also keep the protections of the mandatory laws of your country, and you can bring claims in your local courts.

17. Contact

GLOW Interactive, Inc. (doing business as Social Undertone)
333 Hudson St, Suite 304, New York, NY 10013, USA
support@socialundertone.com